Formula ta Creatine mai Chewable Yana Nufin $4.2B Tazarar Ƙarfin Ƙarfafawa, Haɗa Kimiyya tare da Sauƙi
Yuli 2024 - Justgood Health, mai bin diddigi a cikin kayan abinci na aiki, a yau ya sanar da ƙaddamar da ci gabansa a hukumance.Creatine gummydon abokan hulɗar B2B a duniya. An ƙirƙira shi don tarwatsa sashin abinci mai gina jiki na wasanni na dala biliyan 4.2, waɗannan gummies suna magance matsalar rashin kasuwa: 72% na masu sha'awar motsa jiki sun watsar da foda na creatine na gargajiya saboda ƙarancin ɗanɗano da rashin jin daɗi (Cibiyar Lafiya ta Duniya, 2024). Samfurin ya fara fitowa kamar yadda ake buƙatar "ayyukan da ke saduwa da jin daɗi" ƙarin abubuwan haɓaka, musamman a tsakanin 'yan wasa na Gen Z da ƙwararrun ƙwararrun lokaci.
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Rikicin Yarda da Creatine: Damar $1.8B
Shekaru da yawa, creatine monohydrate ya kasance ma'aunin gwal don haɓaka tsoka da haɓaka fahimi. Duk da haka, 44% na masu amfani suna barin a cikin kwanaki 30 saboda laushi mai laushi, kumburi, ko mantuwa.Kawai lafiya's bidi'a-wani haƙƙin mallakaCreatine monohydrate- yana magance waɗannan abubuwan zafi ta hanyar:
- Rapid Absorption: 60% saurin ɗauka vs. foda, ta 2023 Journal of Sports Science binciken.
- Zero Digestive Stress: pH-tsayayyen dabara yana kawar da cramping.
- Dosing On-the-Go: 3g/5g da aka riga aka auna a cikin šaukuwa, jakunkuna masu jure wa yara.
"Wannan ba sabon samfur ba ne kawai - canjin hali ne," in ji Dokta Lena Marquez, mai ba da shawara game da abinci mai gina jiki a wasanni.Kawai lafiya. "Gummies suna rage shinge ga masu zuwa motsa jiki na yau da kullun yayin da suke gamsar da ƙa'idodin ingancin ƴan wasa."
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Yiwuwar Haɗin gwiwa: Ɗaukar Alƙaluman "Fitness Casual" Alƙaluma
Ana hasashen kasuwar abubuwan taunawa ta duniya za ta yi girma a 9.8% CAGR ta hanyar 2030, ta hanyar samari masu amfani da ke ba da fifiko ga dacewa da dandano. Samfurin B2B na Justgood Health yana ba da ƙarfi ga samfuran don shiga cikin manyan ci gaba huɗu:
1. Fitness na Mata: 58% na masu siyan mata sun fi son gummi fiye da kwayoyi (SPINS, Q2 2024).
2. Ƙwallon Ƙwallon Ƙwallon Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararru da Ƙwararrun Ƙwararrun Ƙwararru.
3. Tsofaffi Active Adults: Sauƙaƙe-tsari don riƙe tsoka sama da 50.
4. Fadada Duniya: Takaddun shaida na Halal, kosher, da vegan an riga an haɗa su don kasuwannin APAC/EU.
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Daga Lab zuwa Shelf: Tsarin Haɗin gwiwa
Haɗaɗɗen tsari na Justgood Health a tsaye yana tabbatar da abokan haɗin gwiwa suna ƙetare ƙullun gargajiya:
- Gudun zuwa-Kasuwa na kwanaki 21: Samfura don samarwa cikin ƙasa da wata ɗaya.
- Keɓance Bayanan Bayanai:
- Nazarin ɗanɗano: ƙayyadaddun bayanan ɗanɗanon AI-kore (misali, apple kore mai tsami don motsa jiki, vanilla chai don murmurewa).
- Haɗin Aiki: Ƙara beta-alanine don juriya ko collagen don lafiyar haɗin gwiwa.
Haɗin gwiwar kwanan nan tare da tushen FitFuel Collective na Burtaniya yana misalta wannan ƙarfin. A cikin makonni 5, alamar ta ƙaddamar da mango-chilicreatine gummytare da electrolytes, suna ɗaukar kashi 12% na rukunin "salon rayuwa" na Amazon a cikin kwanaki 90.
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Hanyar Gaba: Creatine 3.0 da Beyond
Q4 2024 zai ga fitar da:
- Caffeine-Infused Gummies: Haɗa 100mg maganin kafeyin na halitta tare da creatine don aikin motsa jiki.
- Matsalolin Barci na Farfadowa: Creatine + melatonin don haɗin tsoka na dare.
- Layin Wasannin Matasa: TGA-an yarda da ƙananan adadin gummies don matasa 'yan wasa.
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Shiga Juyin Juyin Halitta
Abokan B2B na iya shiga yanzu:
- Samfuran Kyauta-Haɗari: Keɓance bambance-bambancen 3 ba tare da MOQ ba.
- Bincike Mai Alamar Haɗin Kai: Asusun keɓaɓɓen gwaji na asibiti don da'awar mallakar mallakar.
- Wuraren Rarraba Duniya: Wurin ajiya a cikin ƙasashe 8 tare da sharuddan DDP.
Feifei ya nanata cewa "Ba mu sayar da gummi ba - muna siyar da mallakar kasuwa."
Lokacin aikawa: Juni-18-2025